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Elizabeth Tatham

About Elizabeth Tatham

Elizabeth is our resident customer engagement lady. She checks in with our clients regularly to help the team at Squirrel efficiently deliver what's important. She's a bit of a wordsmith too!
26 04, 2017

Case Study: Zoho CRM helps cleaning company nurture leads and grow business

By |April 26th, 2017|Uncategorized|

“With the CRM we can now keep all our clients’ details in one place, and our staff can record everything online while onsite, which is so much more efficient. More importantly, we can manage and keep in regular contact with our leads. Squirrel were very patient and supportive and provided solutions we hadn’t even thought [...]

5 03, 2017

It’s a goal! How to use your CRM to achieve your business objectives

By |March 5th, 2017|Uncategorized|

We love to celebrate achieving our goals here at Squirrel, and the start of a new year is a great time for setting them. While it's safe to say that most businesses are aiming to maintain or increase profitability and grow the business, our view is that they don’t qualify as goals because they’re too [...]

16 12, 2016

Zoho Social: staying in touch has never been so convenient

By |December 16th, 2016|Uncategorized|

I’m the social Squirrel. Not in the party animal sense, unfortunately, but in the sense that it’s my job to look after our Facebook, Twitter and LinkedIn accounts. We like to post daily to keep things interesting, but doing so sometimes requires more time than I have. Which is why I love Zoho Social. Sharing [...]

14 12, 2016

Case Study: Zoho CRM customisation helps flooring company improve forecasting

By |December 14th, 2016|Case Studies|

“Tracking the time it takes to convert a sale has been really beneficial. It has been particularly useful to see a snapshot of our conversion rate on graphs.” Robert Kuypers NBD Designer Floors is a commercial flooring contractor that designs and installs a range of floor coverings. The challenge Reporting and forecasting play a crucial [...]

23 11, 2016

Case Study: CRM-web integration reduces admin by 3 hours per day

By |November 23rd, 2016|Business Tools, Case Studies, CRM, Uncategorized|

“After speaking to many companies about building our CRM, Squirrel was the one that took the time to understand our organisation and our particular needs in grouping family members together. They supported us through each stage of implementation and in doing so have made us realise that we can do so much more with the [...]

10 11, 2016

Tracking your cost per lead with your CRM

By |November 10th, 2016|Uncategorized|

I was recently invited to co-host a breakfast event. Considering that I break out in a rash at the very thought of public speaking, my first instinct was to decline. I also wondered if I had time to plan the event, prepare my talk and invite guests personally. And yet I agreed. Why? Because, simply [...]

8 11, 2016

Case Study: Zoho CRM-job scheduling-MYOB integration saves 15 hours of admin time per week

By |November 8th, 2016|Blog, Business Tools, Case Studies, CRM|

"The office team were consumed with entering data, so I knew we needed to streamline things. I’d tried downloading a few systems, but had no idea what I was doing. Kylie and Kerryn came in and got a really good understanding of our business. I’m not very savvy with technology, but they made sure I [...]

26 08, 2016

How healthy is your business?

By |August 26th, 2016|Blog, Business Tools, CRM|

If you're not sure how to decide if your business needs a CRM (customer relationship management) system, our quick business health quiz will help you identify the tell-tale signs: Ask yourself the following questions: 1. Are you losing customers to your competitors for no obvious reason? Yes/No 2. Are frustrated customers complaining that your staff [...]

24 08, 2016

What is CRM?

By |August 24th, 2016|Business Tools, CRM, Uncategorized|

‘CRM’ stands for ‘customer relationship management’ and refers to the processes and procedures that organisations use to interact with their current and potential customers in order to better understand and meet their needs. The aim behind CRM is to enhance customer retention and ultimately drive sales growth. The term ‘CRM’ is also used to describe [...]