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Elizabeth Tatham

About Elizabeth Tatham

Elizabeth is our resident customer engagement lady. She checks in with our clients regularly to help the team at Squirrel efficiently deliver what's important. She's a bit of a wordsmith too!
30 10, 2018

The power of insight: Custom reporting for your business

By |October 30th, 2018|Blog, Uncategorized|

Another year is fast closing in and I’ve been reflecting on what has really made our business tick along - and how to do more of those things next year and less of what hinders our progress. I’ve been asking myself some questions: What generates growth, profit and sales? Do we have over-performing areas that [...]

18 10, 2018

How to create reporting that allows brilliant decision-making

By |October 18th, 2018|Blog|

Guest post by Bronagh Dobson Over the many years I have spent creating reports for boards and senior decision-makers, one principle has always been true: the more accurate and relevant the reporting, the better the leadership’s capacity to make informed decisions. Poor data, on the other hand, can set up even the most brilliant team [...]

3 10, 2018

Case Study: CRM for restaurant franchises improves marketing and reporting

By |October 3rd, 2018|Case Studies|

Company profile Asian Restaurant Concepts (ARC) are the brand owner of the Noodle Box and Wokinabox franchise operations, both nationally and internationally. They manage marketing and franchising enquiries and onboarding for the franchise networks. Industry Food & Beverage Company size 20 Summary Squirrel implemented Zoho CRM for the ARC restaurant franchises and integrated it with [...]

13 09, 2018

Case Study: Zoho CRM enables food supplier to consolidate customer data and plan and track sales visits

By |September 13th, 2018|Case Studies|

Company profile Tassal are Australia’s largest producers and distributors of Tasmanian-grown Atlantic salmon Industry Food & beverage Company size 1,200 Summary Squirrel Business Hub implemented Zoho CRM for Tassal, creating a central repository for their customer data and establishing an easy-to-follow process for their growing salesforce. Squirrel introduced several customisations to the system, including a [...]

4 09, 2018

Case Study: Digitisation, Zoho CRM-SMS integration reduce admin and generate enquiries for not-for-profit

By |September 4th, 2018|Case Studies, Uncategorized|

Company profile Righteous Pups is a NFP organisation that breeds and trains assistance dogs for people with autism and other disabilities. They also train dogs in the local community and run a volunteer program for local and exchange students wishing to learn to train dogs. Industry Non-profit & Community Company size 3 Summary Squirrel Business Hub implemented Zoho [...]

29 08, 2018

Google Ads and Facebook ads too expensive? Make the tech giants work for you

By |August 29th, 2018|Blog, Online Marketing|

Guest post by Lachlan Still Have you had a stop-start or love-hate relationship with Google Ads? Do you find yourself saying, 'It’s too expensive', 'Cost Per Clicks are way too high', or 'Facebook Ads are too expensive and no one buys anyway'? You wouldn’t be the first, and you certainly won’t be the last. So [...]

28 08, 2018

Are sales opportunities slipping through your fingers? Use your CRM to improve marketing

By |August 28th, 2018|Blog, CRM, Sales Strategy, Uncategorized|

Are your marketing campaigns falling flat or not resulting in sales, or the kind of enquiries you want? Or is your phone simply not ringing? Perhaps it’s time to take a closer look at your approach to marketing and ask yourself: Can you articulate exactly what it is that you’re selling - not just describe your [...]

20 08, 2018

What is workflow automation and how will it benefit your business?

By |August 20th, 2018|Blog, Business Tools|

Many people have come to accept that repetitive manual processes in the workplace are a fact of life. But they don’t have to be. Take, for example, following up on enquiries or converting leads. Generating a viable sales lead takes six to eight touches, but by setting up an automated process called a workflow, you can [...]

31 07, 2018

Zoho CRM improves efficiency, reporting and marketing ROI in food-service industry

By |July 31st, 2018|Blog, Uncategorized|

Players in the fast-paced and competitive food-service industry of today are working to become more customer-focussed by integrating sales, marketing and service processes. They’re striving to reduce the amount of time it takes to win business, deliver targeted marketing and nurture their relationships with existing customers. To achieve this, they need ready access to reliable, [...]