MailChimp is a powerful marketing automation platform for creating and sending marketing communications, including emails. While some CRM (Customer Relationship Management) systems offer an email marketing component and MailChimp analyses certain data about subscribers, many businesses choose to use both a CRM system and an email marketing system.
Combining, or integrating, an email marketing system such as MailChimp with a CRM system like Zoho CRM can make it an even more powerful tool. For example, details about your contacts and their interactions with your campaigns can be pushed back to your CRM database, providing a useful overview of their activity from within your CRM. Importantly, you may also be able to create lists and segments in MailChimp based on queries in your CRM, and deliver more targeted campaigns.
MailChimp integrates very effectively with Zoho CRM, allowing you to:
- Add new contacts to your CRM automatically
- Sync MailChimp lists with Zoho CRM Campaigns and map MailChimp subscribers with Zoho CRM contacts/leads
- Receive notifications in Zoho CRM’s SaleSignals whenever a new subscriber is added or removed and when a profile has been updated in MailChimp
- Merge fields from your MailChimp account with fields in Zoho CRM
- Focus marketing campaigns on each market segment’s specific needs, increasing the quality of the leads being delivered
- Segment leads according to lead source and therefore target marketing more effectively
- View a lead’s activity in the CRM and gain better insight into their interests and have a more meaningful conversation with them
MailChimp integration in action
Squirrel has carried out many successful integrations between MailChimp and Zoho CRM. See how real-life businesses we’ve worked with have benefited from MailChimp integration:
MailChimp integration and your business
Although many of these systems usually work together very well, getting them to do exactly what your business needs them to do sometimes involves a little customisation. Squirrel and its team of developers can do this for you.
Squirrel can also help you decide where MailChimp integration would work best for your business and carry out the integration for you.
And if you’re not yet using MailChimp or a CRM system, we can get you up and running and then explore whether integration would be beneficial to your business.
Squirrel Business Hub specialises in helping businesses to work smarter by integrating their systems. To find out how integration could benefit your business, book a free consult today.