Have you ever calculated how much time you spend creating proposals?

If it takes you an average of five hours to create a proposal and you win one in three proposals, then in fact you spend 15 hours, on average, to land a job (not counting meetings and phone calls – I’m trying to keep this simple).

Now multiply your hourly rate by 15 hours. You might be surprised at the amount of time and money being expended here.

We have clients in the construction, graphic design, web design, interior design and digital marketing industries that use a cloud-based proposal software system to create professional templates they can reuse. It takes them a little time to create and upload the product and pricing information to the system, but once that’s done they have a more efficient and streamlined process for preparing their quotes and proposals.

What the software does

Proposal software like PandaDocProposify, NiftyQuoter and Proposable, to name a few, allows you to use customisable proposal templates to create professional business proposals. They also have built-in analytics, which track whether your client has opened your proposal, whether they have looked at each section and even how much time they spent on each page. You are also notified when your client opens the proposal, which is a great tool for ensuring efficient follow-up and feedback.

Our Proposal Software Comparison lists some of the features offered by proposal software products.

Who is the software for?

If your business relies on sending proposals to generate sales then you need proposal software. Most of the products offer a huge range of templates that are suitable for use in many industries, including construction, finance, marketing, graphic design, interior design, technology and travel.

How easy is it to use?

Most of the proposal software products we work with are quite straightforward to use. If you have word-processing skills or would rate yourself 5 out of 10 or above on a computer you’ll be able to navigate any of the programs easily. They usually contain a content library that is made up of reusable blocks that you create once and then drag and drop into your proposals. You can also add video, picture galleries and interactive content really easily, and download a PDF version of your proposal.

What else can proposal software do?

Proposal software products are designed to integrate with many cloud-based business systems, including CRM systems, accounting and financial software and project management software. They can also be integrated with e-signature software, which is great if you need secure, legally binding e-signatures. And the proposals are stored in the cloud, so can easily be shared among team members.


Most proposal software has three levels of pricing, starting from around US$9.99 month per user. The plans include different features and are usually either annual or monthly, with the annual subscription being more economical.

Ask Squirrel

Most proposal software products offer a free trial. If you’d like some help deciding which would be the best fit for your business, give us a call and arrange a free 30-minute strategy session. We’ll work with you to decide what you need and help you find an option to suit your budget.

Contact us for an obligation-free consultation