Blog

30 10, 2018

The power of insight: Custom reporting for your business

By |October 30th, 2018|Blog, Uncategorized|

Another year is fast closing in and I’ve been reflecting on what has really made our business tick along - and how to do more of those things next year and less of what hinders our progress. I’ve been asking myself some questions: What generates growth, profit and sales? Do we have over-performing areas that [...]

18 10, 2018

How to create reporting that allows brilliant decision-making

By |October 18th, 2018|Blog|

Guest post by Bronagh Dobson Over the many years I have spent creating reports for boards and senior decision-makers, one principle has always been true: the more accurate and relevant the reporting, the better the leadership’s capacity to make informed decisions. Poor data, on the other hand, can set up even the most brilliant team [...]

29 08, 2018

Google Ads and Facebook ads too expensive? Make the tech giants work for you

By |August 29th, 2018|Blog, Online Marketing|

Guest post by Lachlan Still Have you had a stop-start or love-hate relationship with Google Ads? Do you find yourself saying, 'It’s too expensive', 'Cost Per Clicks are way too high', or 'Facebook Ads are too expensive and no one buys anyway'? You wouldn’t be the first, and you certainly won’t be the last. So [...]

28 08, 2018

Are sales opportunities slipping through your fingers? Use your CRM to improve marketing

By |August 28th, 2018|Blog, CRM, Sales Strategy, Uncategorized|

Are your marketing campaigns falling flat or not resulting in sales, or the kind of enquiries you want? Or is your phone simply not ringing? Perhaps it’s time to take a closer look at your approach to marketing and ask yourself: Can you articulate exactly what it is that you’re selling - not just describe your [...]

20 08, 2018

What is workflow automation and how will it benefit your business?

By |August 20th, 2018|Blog, Business Tools|

Many people have come to accept that repetitive manual processes in the workplace are a fact of life. But they don’t have to be. Take, for example, following up on enquiries or converting leads. Generating a viable sales lead takes six to eight touches, but by setting up an automated process called a workflow, you can [...]

31 07, 2018

Zoho CRM improves efficiency, reporting and marketing ROI in food-service industry

By |July 31st, 2018|Blog, Uncategorized|

Players in the fast-paced and competitive food-service industry of today are working to become more customer-focussed by integrating sales, marketing and service processes. They’re striving to reduce the amount of time it takes to win business, deliver targeted marketing and nurture their relationships with existing customers. To achieve this, they need ready access to reliable, [...]

14 06, 2018

Planning and delivering a successful custom development project – first steps

By |June 14th, 2018|Blog, Custom Development|

The marketplace is bursting with sophisticated apps and add-ons for every imaginable business function - from finance to timesheets, and from inventory to expense management. But one size doesn’t always fit all, because many businesses have unique requirements. So a custom solution, or a hybrid that combines an off-the-shelf and a custom solution, delivers far greater [...]

21 06, 2017

Case Study: Zoho CRM-GoToWebinar integration connects, automates and updates

By |June 21st, 2017|APIs, Case Studies, CRM|

Magic Mobility produce and sell wheelchairs directly to the public or via agents. The brief Magic Mobility provide internal webinars for agents, using GoToWebinar, and invite agents to attend these webinars by email. They wanted to be able to monitor webinar registrations or send reminders to those who had not registered, but needed to log [...]

8 11, 2016

Case Study: Zoho CRM-job scheduling-MYOB integration saves 15 hours of admin time per week

By |November 8th, 2016|Blog, Business Tools, Case Studies, CRM|

"The office team were consumed with entering data, so I knew we needed to streamline things. I’d tried downloading a few systems, but had no idea what I was doing. Kylie and Kerryn came in and got a really good understanding of our business. I’m not very savvy with technology, but they made sure I [...]