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Elizabeth Tatham

About Elizabeth Tatham

Elizabeth is our resident customer engagement lady. She checks in with our clients regularly to help the team at Squirrel efficiently deliver what's important. She's a bit of a wordsmith too!
20 03, 2019

Case Study: PrintIQ-Hubspot integration reduces data entry by 40 hours a month for event branding manufacturer

By |March 20th, 2019|Case Studies, Events Hospitality & Tourism|

Company profile: Selby’s is one of Australia’s leading specialist manufacturers of event branding solutions and fabric displays. Their products include flags, street banners, fabric and vinyl banners, exhibition display systems and pop-up marquees. Industry: Events, hospitality and tourism Company size: 51-200 Summary: Squirrel Business Hub integrated PrintIQ with Hubspot, enabling Selby’s to reduce manual data entry [...]

11 02, 2019

Lag v. lead indicators: How your stats can help you improve your game

By |February 11th, 2019|Blog, Business Tools|

Spectators at the Australian Open may have noticed that match analytics and graphics are becoming ever-more sophisticated - detailing not only the angle, placement and outcome of every serve, shot and return, but also player position, errors and a host of other percentages and stats. While fans may be more interested in the score, players [...]

28 12, 2018

Case Study: Zoho CRM and Clarizen integration enables NFP to expand into fee-for-service work

By |December 28th, 2018|Case Studies, NFP, Government & Member Organisations|

Company profile The Global CCS Institute is the world’s leading authority on carbon capture and storage (CCS) – an international climate change organisation whose mission is to accelerate the deployment of CCS as an imperative technology in tackling climate change and providing energy security. Industry Environment & Conservation Company size 40 Summary Squirrel Business Hub [...]

21 11, 2018

Case Study: Zoho CRM mobile app for sales coach improves communication and efficiency

By |November 21st, 2018|Case Studies, Education, Training & Coaching|

Company profile Sales Shift Global advise, coach and train companies and individuals in order to develop and grow their sales effectiveness Industry Consulting & Strategy Company size 3 Summary Squirrel Business Hub implemented Zoho CRM for Saleshift Global, improving communication and setting them up for future growth Software Zoho CRM, Zoho Projects, Zoho Campaigns, Zoho [...]

18 10, 2018

How to create reporting that allows brilliant decision-making

By |October 18th, 2018|Blog|

Guest post by Bronagh Dobson Over the many years I have spent creating reports for boards and senior decision-makers, one principle has always been true: the more accurate and relevant the reporting, the better the leadership’s capacity to make informed decisions. Poor data, on the other hand, can set up even the most brilliant team [...]

3 10, 2018

Case Study: CRM for restaurant franchises improves marketing and reporting

By |October 3rd, 2018|Case Studies, Food & Beverage|

Company profile Asian Restaurant Concepts (ARC) are the brand owner of the Noodle Box and Wokinabox franchise operations, both nationally and internationally. They manage marketing and franchising enquiries and onboarding for the franchise networks. Industry Food & Beverage Company size 20 Summary Squirrel implemented Zoho CRM for the ARC restaurant franchises and integrated it with [...]

13 09, 2018

Case Study: Zoho CRM enables food supplier to consolidate customer data and plan and track sales visits

By |September 13th, 2018|Case Studies, Food & Beverage|

Company profile Tassal are Australia’s largest producers and distributors of Tasmanian-grown Atlantic salmon Industry Food & beverage Company size 1,200 Summary Squirrel Business Hub implemented Zoho CRM for Tassal, creating a central repository for their customer data and establishing an easy-to-follow process for their growing salesforce. Squirrel introduced several customisations to the system, including a [...]

4 09, 2018

Case Study: Digitisation, Zoho CRM-SMS integration reduce admin and generate enquiries for not-for-profit

By |September 4th, 2018|Case Studies, Education, Training & Coaching, NFP, Government & Member Organisations, Uncategorized|

Company profile Righteous Pups is a NFP organisation that breeds and trains assistance dogs for people with autism and other disabilities. They also train dogs in the local community and run a volunteer program for local and exchange students wishing to learn to train dogs. Industry Non-profit & Community Company size 3 Summary Squirrel Business Hub implemented Zoho [...]

29 08, 2018

Google Ads and Facebook ads too expensive? Make the tech giants work for you

By |August 29th, 2018|Blog, Online Marketing|

Guest post by Lachlan Still Have you had a stop-start or love-hate relationship with Google Ads? Do you find yourself saying, 'It’s too expensive', 'Cost Per Clicks are way too high', or 'Facebook Ads are too expensive and no one buys anyway'? You wouldn’t be the first, and you certainly won’t be the last. So [...]