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Elizabeth Tatham

About Elizabeth Tatham

Elizabeth is our resident customer engagement lady. She checks in with our clients regularly to help the team at Squirrel efficiently deliver what's important. She's a bit of a wordsmith too!
13 09, 2018

Case Study: Zoho CRM enables food supplier to consolidate customer data and plan and track sales visits

By |September 13th, 2018|Case Studies, Food & Beverage|

Company profile Tassal are Australia’s largest producers and distributors of Tasmanian-grown Atlantic salmon Industry Food & beverage Company size 1,200 Summary Squirrel Business Hub implemented Zoho CRM for Tassal, creating a central repository for their customer data and establishing an easy-to-follow process for their growing salesforce. Squirrel introduced several customisations to the system, including a [...]

4 09, 2018

Case Study: Digitisation, Zoho CRM-SMS integration reduce admin and generate enquiries for not-for-profit

By |September 4th, 2018|Case Studies, Education, Training & Coaching, NFP, Government & Member Organisations, Uncategorized|

Company profile Righteous Pups is a NFP organisation that breeds and trains assistance dogs for people with autism and other disabilities. They also train dogs in the local community and run a volunteer program for local and exchange students wishing to learn to train dogs. Industry Non-profit & Community Company size 3 Summary Squirrel Business Hub implemented Zoho [...]

29 08, 2018

Google Ads and Facebook ads too expensive? Make the tech giants work for you

By |August 29th, 2018|Blog, Online Marketing|

Guest post by Lachlan Still Have you had a stop-start or love-hate relationship with Google Ads? Do you find yourself saying, 'It’s too expensive', 'Cost Per Clicks are way too high', or 'Facebook Ads are too expensive and no one buys anyway'? You wouldn’t be the first, and you certainly won’t be the last. So [...]

28 08, 2018

Are sales opportunities slipping through your fingers? Use your CRM to improve marketing

By |August 28th, 2018|Blog, CRM, Sales Strategy, Uncategorized|

Are your marketing campaigns falling flat or not resulting in sales, or the kind of enquiries you want? Or is your phone simply not ringing? Perhaps it’s time to take a closer look at your approach to marketing and ask yourself: Can you articulate exactly what it is that you’re selling - not just describe your [...]

20 08, 2018

What is workflow automation and how will it benefit your business?

By |August 20th, 2018|Blog, Business Tools|

Many people have come to accept that repetitive manual processes in the workplace are a fact of life. But they don’t have to be. Take, for example, following up on enquiries or converting leads. Generating a viable sales lead takes six to eight touches, but by setting up an automated process called a workflow, you can [...]

31 07, 2018

Zoho CRM improves efficiency, reporting and marketing ROI in food-service industry

By |July 31st, 2018|Blog, Uncategorized|

Players in the fast-paced and competitive food-service industry of today are working to become more customer-focussed by integrating sales, marketing and service processes. They’re striving to reduce the amount of time it takes to win business, deliver targeted marketing and nurture their relationships with existing customers. To achieve this, they need ready access to reliable, [...]

2 07, 2018

Case Study: Zoho CRM-Xero integration helps coaching business to avoid bad debtors

By |July 2nd, 2018|Case Studies, Education, Training & Coaching|

Company profile This company helps business coaches to create online programs and generate clients. Industry Coaching Company size 4 Summary Squirrel Business Hub integrated this client's Zoho CRM with Xero. This allows data to be pulled from Xero into the CRM, where a real-time overview of the status of all invoices can be viewed and reports can be drawn [...]

22 06, 2018

Case Study: Zoho CRM and integrations help HR company improve processes and reporting, and nurture leads

By |June 22nd, 2018|Case Studies, Recruitment & Staffing|

Company profile This HR company works with employers to resolve workplace complaints, prevent and minimise the impact of illegal and inappropriate conduct in the workplace and build a positive culture. Industry HR Company size 15-20 Summary Squirrel Business Hub implemented a CRM system for the company and integrated it with their web enquiry form, GoToWebinar [...]

14 06, 2018

Planning and delivering a successful custom development project – first steps

By |June 14th, 2018|Blog, Custom Development|

The marketplace is bursting with sophisticated apps and add-ons for every imaginable business function - from finance to timesheets, and from inventory to expense management. But one size doesn’t always fit all, because many businesses have unique requirements. So a custom solution, or a hybrid that combines an off-the-shelf and a custom solution, delivers far greater [...]