Blog

23 09, 2019

CRM: Guide the customer journey and improve the customer experience

By |September 23rd, 2019|Blog, CRM|

Alex has his own photography business. Specialising in people photography, he’s very busy capturing engagements, weddings, new babies, big birthdays and other special moments, to the delight of his clients. Sounds great, right? But the problem is, Alex never knows where his next booking is coming from. Each booking is a one-off that takes time [...]

30 04, 2019

Zoho CRM analytics dashboards – powerful tools for making better business decisions

By |April 30th, 2019|Blog, Business Tools|

Data and analytics are your most powerful tools for making effective business decisions and bringing accountability to your operations. Zoho CRM provides a range of clear, easy-to-read dashboards - from simple charts to anomaly detectors - that enable you to harness that power in order to make the right decisions and streamline your business. Let's [...]

11 02, 2019

Lag v. lead indicators: How your stats can help you improve your game

By |February 11th, 2019|Blog, Business Tools|

Spectators at the Australian Open may have noticed that match analytics and graphics are becoming ever-more sophisticated - detailing not only the angle, placement and outcome of every serve, shot and return, but also player position, errors and a host of other percentages and stats. While fans may be more interested in the score, players [...]

30 10, 2018

The power of insight: Custom reporting for your business

By |October 30th, 2018|Blog, Business Tools, Uncategorized|

Another year is fast closing in and I’ve been reflecting on what has really made our business tick along - and how to do more of those things next year and less of what hinders our progress. I’ve been asking myself some questions: What generates growth, profit and sales? Do we have over-performing areas that [...]

18 10, 2018

How to create reporting that allows brilliant decision-making

By |October 18th, 2018|Blog|

Guest post by Bronagh Dobson Over the many years I have spent creating reports for boards and senior decision-makers, one principle has always been true: the more accurate and relevant the reporting, the better the leadership’s capacity to make informed decisions. Poor data, on the other hand, can set up even the most brilliant team [...]

29 08, 2018

Google Ads and Facebook ads too expensive? Make the tech giants work for you

By |August 29th, 2018|Blog, Online Marketing|

Guest post by Lachlan Still Have you had a stop-start or love-hate relationship with Google Ads? Do you find yourself saying, 'It’s too expensive', 'Cost Per Clicks are way too high', or 'Facebook Ads are too expensive and no one buys anyway'? You wouldn’t be the first, and you certainly won’t be the last. So [...]

28 08, 2018

Are sales opportunities slipping through your fingers? Use your CRM to improve marketing

By |August 28th, 2018|Blog, CRM, Sales Strategy, Uncategorized|

Are your marketing campaigns falling flat or not resulting in sales, or the kind of enquiries you want? Or is your phone simply not ringing? Perhaps it’s time to take a closer look at your approach to marketing and ask yourself: Can you articulate exactly what it is that you’re selling - not just describe your [...]

20 08, 2018

What is workflow automation and how will it benefit your business?

By |August 20th, 2018|Blog, Business Tools|

Many people have come to accept that repetitive manual processes in the workplace are a fact of life. But they don’t have to be. Take, for example, following up on enquiries or converting leads. Generating a viable sales lead takes six to eight touches, but by setting up an automated process called a workflow, you can [...]

31 07, 2018

Zoho CRM improves efficiency, reporting and marketing ROI in food-service industry

By |July 31st, 2018|Blog, Uncategorized|

Players in the fast-paced and competitive food-service industry of today are working to become more customer-focussed by integrating sales, marketing and service processes. They’re striving to reduce the amount of time it takes to win business, deliver targeted marketing and nurture their relationships with existing customers. To achieve this, they need ready access to reliable, [...]