Blog

3 03, 2020

Zoho Sign: Squirrel explores the pros and cons

By |March 3rd, 2020|Blog, Uncategorized|

We Squirrels are always busy implementing new systems and software for our clients and discovering what works - and what could work better. In our 'Squirrel explores ...' series of blog posts, we share with you the practical insights we have gained along the way, helping you to navigate the complex world of technology a [...]

14 02, 2020

3 ways technology can drive growth in your business

By |February 14th, 2020|Automation, Blog|

Research by Xero shows that businesses that boost their technology spending the most grow revenue three times faster than those with the weakest growth in tech spending. While that doesn’t surprise us, we are curious as to exactly how technology drives business growth. Digital champion Simon Waller suggests that three benefits of technology that can [...]

23 09, 2019

CRM: Guide the customer journey and improve the customer experience

By |September 23rd, 2019|Blog, CRM|

Alex has his own photography business. Specialising in people photography, he’s very busy capturing engagements, weddings, new babies, big birthdays and other special moments, to the delight of his clients. Sounds great, right? But the problem is, Alex never knows where his next booking is coming from. Each booking is a one-off that takes time [...]

30 04, 2019

Zoho CRM analytics dashboards – powerful tools for making better business decisions

By |April 30th, 2019|Blog, Business Tools|

Data and analytics are your most powerful tools for making effective business decisions and bringing accountability to your operations. Zoho CRM provides a range of clear, easy-to-read dashboards - from simple charts to anomaly detectors - that enable you to harness that power in order to make the right decisions and streamline your business. Let's [...]

11 02, 2019

Lag v. lead indicators: How your stats can help you improve your game

By |February 11th, 2019|Blog, Business Tools|

Spectators at the Australian Open may have noticed that match analytics and graphics are becoming ever-more sophisticated - detailing not only the angle, placement and outcome of every serve, shot and return, but also player position, errors and a host of other percentages and stats. While fans may be more interested in the score, players [...]

30 10, 2018

The power of insight: Custom reporting for your business

By |October 30th, 2018|Blog, Business Tools, Uncategorized|

Another year is fast closing in and I’ve been reflecting on what has really made our business tick along - and how to do more of those things next year and less of what hinders our progress. I’ve been asking myself some questions: What generates growth, profit and sales? Do we have over-performing areas that [...]

18 10, 2018

How to create reporting that allows brilliant decision-making

By |October 18th, 2018|Blog|

Guest post by Bronagh Dobson Over the many years I have spent creating reports for boards and senior decision-makers, one principle has always been true: the more accurate and relevant the reporting, the better the leadership’s capacity to make informed decisions. Poor data, on the other hand, can set up even the most brilliant team [...]

29 08, 2018

Google Ads and Facebook ads too expensive? Make the tech giants work for you

By |August 29th, 2018|Blog, Online Marketing|

Guest post by Lachlan Still Have you had a stop-start or love-hate relationship with Google Ads? Do you find yourself saying, 'It’s too expensive', 'Cost Per Clicks are way too high', or 'Facebook Ads are too expensive and no one buys anyway'? You wouldn’t be the first, and you certainly won’t be the last. So [...]

28 08, 2018

Are sales opportunities slipping through your fingers? Use your CRM to improve marketing

By |August 28th, 2018|Blog, CRM, Sales Strategy, Uncategorized|

Are your marketing campaigns falling flat or not resulting in sales, or the kind of enquiries you want? Or is your phone simply not ringing? Perhaps it’s time to take a closer look at your approach to marketing and ask yourself: Can you articulate exactly what it is that you’re selling - not just describe your [...]