26 08, 2016

How healthy is your business?

By |August 26th, 2016|Blog, Business Tools, CRM|

If you're not sure how to decide if your business needs a CRM (customer relationship management) system, our quick business health quiz will help you identify the tell-tale signs: Ask yourself the following questions: 1. Are you losing customers to your competitors for no obvious reason? Yes/No 2. Are frustrated customers complaining that your staff [...]

24 08, 2016

What is CRM?

By |August 24th, 2016|Business Tools, CRM, Uncategorized|

‘CRM’ stands for ‘customer relationship management’ and refers to the processes and procedures that organisations use to interact with their current and potential customers in order to better understand and meet their needs. The aim behind CRM is to enhance customer retention and ultimately drive sales growth. The term ‘CRM’ is also used to describe [...]

18 07, 2016

Are you getting what you need from Zoho CRM reports?

By |July 18th, 2016|Blog, Business Tools, CRM, Uncategorized|

Reporting-time needn't be stressful (Image credit: Freepik) EOFY is a time when many small business owners turn their attention to reporting. It's either a confirmation of what they already know and have been monitoring periodically, or it's a time filled with uncertainty and worry about what's in store when they visit their accountant. [...]

23 12, 2015

Merry CRMsmas from Squirrel!

By |December 23rd, 2015|Business Tools, CRM|

The Team at Squirrel would like to wish all our clients a fabulous Christmas and a safe, healthy and super-organised New Year. Image courtesy of Stuart Miles at Take time out We find that the holidays are often a good time to take a look at our business and get sorted for [...]

8 12, 2015

All I need for Christmas is a CRM

By |December 8th, 2015|CRM, Online Marketing, Uncategorized|

If you’re anything like me, preparing for a holiday is stressful. Not just at home, but on the work front too. As the sole proprietor of a small business, I have to make sure that things will keep ticking along in my absence, which means completing a long list of chores that won’t wait. I’ve [...]

27 11, 2015

Move to the cloud and improve business efficiency

By |November 27th, 2015|Cloud Business, CRM, Uncategorized|

More than 2,000 years ago, the Ancient Greek philosopher Heraclitus observed that the only thing that is constant is change. He could have been describing today’s Information Age, and the ever-evolving digital technologies that are disrupting established ways of doing business. Digital disruption ‘Digital disruption’ presents a myriad opportunities to improve business processes, but taking [...]

3 11, 2015
  • AffinityLive helps you track time

AffinityLive: Taking the pain out of tracking time

By |November 3rd, 2015|CRM, Software Reviews, Time Management|

Do you have trouble keeping track of your team’s billable hours? Cloud systems consultants Big Blue Digital had this problem before they implemented AffinityLive, an integrated platform for managing clients, work and staff in one place. A year later, the company reported an increase in hours tracked and billable from 36 per cent to 62 [...]

23 10, 2015

Top tips for planning a successful leads-nurture campaign

By |October 23rd, 2015|Blog, CRM|

(Image: Pauley Creative) Following on from Nurturing your leads: you can’t afford not to, this post looks at planning a leads-nurture campaign. It’s not difficult and doesn’t need to be complicated; in fact, keeping it simple is often the key to a successful campaign. Here are our top tips for planning a simple [...]

21 10, 2015

Case study: Leads-nurture campaign for Jim’s Cleaning franchisor

By |October 21st, 2015|Case Studies, CRM|

"After the email leads-nurture campaign, 15 people attended our information day and five of them signed up as new franchisees. We had hoped for a 10% sign-up rate, so this is a great result." Bill Cobanoglu, Jim’s Cleaning Franchisor for Melbourne North East, Geelong and South Australia Jim’s Cleaning is a large Australian cleaning franchise [...]