Online Marketing

29 08, 2018

Google Ads and Facebook ads too expensive? Make the tech giants work for you

By |August 29th, 2018|Blog, Online Marketing|

Guest post by Lachlan Still Have you had a stop-start or love-hate relationship with Google Ads? Do you find yourself saying, 'It’s too expensive', 'Cost Per Clicks are way too high', or 'Facebook Ads are too expensive and no one buys anyway'? You wouldn’t be the first, and you certainly won’t be the last. So [...]

8 12, 2015

All I need for Christmas is a CRM

By |December 8th, 2015|CRM, Online Marketing, Uncategorized|

If you’re anything like me, preparing for a holiday is stressful. Not just at home, but on the work front too. As the sole proprietor of a small business, I have to make sure that things will keep ticking along in my absence, which means completing a long list of chores that won’t wait. I’ve [...]

19 11, 2015

Champion SEO for CEOs

By |November 19th, 2015|Online Marketing|

There are a lot of SEO tasks and tricks that you can do yourself to save time and money. If you’re anything like me, you get calls from SEO people and marketing companies all the time offering their services to help you improve your search engine optimisation. As a small business owner who has invested [...]

18 03, 2014
  • blog content writing

5 Hot Tips For Writing Blog Content

By |March 18th, 2014|Online Marketing|

Blogs are hot property these days. First developed several years ago and now used by anyone and everything on topics as wide ranging as the sun, there’s no denying they are a fantastic business tool to connect directly with your target market. But who’s got the time to create the content? Business owners love the [...]

11 03, 2014
  • marketing publicity

3 Ways To Turn Free Publicity Into New Business

By |March 11th, 2014|Online Marketing, Sales Strategy|

What do you do next if you’ve been published in an industry magazine or newspaper? Firstly, give yourself a pat on the back! It’s great publicity for you and your company. Next, capitalise on your new found fame because it can lead to exciting new business opportunities. The key is to put in a little [...]

8 11, 2013
  • Conversion Rate Optimisation

Increase Your Conversion Rate By Creating Credibility

By |November 8th, 2013|Blog, Online Marketing, Sales Strategy|

Being a small to medium sized business owner is a juggling act. I know how that feels. A frustrating facet is often your online presence, which is a constant mystery for business owners. Do I spend money on a website or advertising? Who do I hire? What is SEO?   Chances are you have an existing [...]