Blog

2 12, 2015

Investigate your technology needs before moving to a cloud-based system

By |December 2nd, 2015|Business Tools, Cloud Business, Uncategorized|

In a recent post we looked at some of the advantages of moving to the cloud. However, any decision to set up a cloud-based system should be the result of a thorough investigation into the needs of your business. The following key tasks will provide a good starting point: Identify a clear business focus (clear [...]

27 11, 2015

Move to the cloud and improve business efficiency

By |November 27th, 2015|Cloud Business, CRM, Uncategorized|

More than 2,000 years ago, the Ancient Greek philosopher Heraclitus observed that the only thing that is constant is change. He could have been describing today’s Information Age, and the ever-evolving digital technologies that are disrupting established ways of doing business. Digital disruption ‘Digital disruption’ presents a myriad opportunities to improve business processes, but taking [...]

22 11, 2015

Introducing Accelo: tried-and-tested productivity tool with a new name

By |November 22nd, 2015|Time Management|

In a recent post on automated time-tracking, we saw how AffinityLive, an integrated platform for managing clients, work and staff all in one place, can dramatically increase the productivity of professional services providers. Recently renamed Accelo, the platform brings an entire business together by combining clients, projects, issues, contracts, tasks and invoices into one application, and [...]

19 11, 2015

Champion SEO for CEOs

By |November 19th, 2015|Online Marketing|

There are a lot of SEO tasks and tricks that you can do yourself to save time and money. If you’re anything like me, you get calls from SEO people and marketing companies all the time offering their services to help you improve your search engine optimisation. As a small business owner who has invested [...]

3 11, 2015
  • AffinityLive helps you track time

AffinityLive: Taking the pain out of tracking time

By |November 3rd, 2015|CRM, Software Reviews, Time Management|

Do you have trouble keeping track of your team’s billable hours? Cloud systems consultants Big Blue Digital had this problem before they implemented AffinityLive, an integrated platform for managing clients, work and staff in one place. A year later, the company reported an increase in hours tracked and billable from 36 per cent to 62 [...]

23 10, 2015

Top tips for planning a successful leads-nurture campaign

By |October 23rd, 2015|Blog, CRM|

(Image: Pauley Creative) Following on from Nurturing your leads: you can’t afford not to, this post looks at planning a leads-nurture campaign. It’s not difficult and doesn’t need to be complicated; in fact, keeping it simple is often the key to a successful campaign. Here are our top tips for planning a simple [...]

21 10, 2015

Case study: Leads-nurture campaign for Jim’s Cleaning franchisor

By |October 21st, 2015|Case Studies, CRM|

"After the email leads-nurture campaign, 15 people attended our information day and five of them signed up as new franchisees. We had hoped for a 10% sign-up rate, so this is a great result." Bill Cobanoglu, Jim’s Cleaning Franchisor for Melbourne North East, Geelong and South Australia Jim’s Cleaning is a large Australian cleaning franchise [...]

15 10, 2015

Nurturing your leads: you can’t afford not to

By |October 15th, 2015|Blog, CRM, Sales Pipeline|

Did you know that a massive 79 per cent of marketing leads never convert into sales (source: MarketingSherpa)? Lead conversion is a critical success factor for all businesses, but in particular for SMEs, which often have a limited marketing budget. If you spend money on attracting and acquiring new leads, then you must reap the [...]

5 10, 2015

Recruiting the right person means asking the right questions

By |October 5th, 2015|HR Advice|

In a recent blog post, we discussed how important it is to get recruitment right, given that every time we hire a new member of staff we’re making a significant financial investment. This post looks at ways to ensure that your recruitment decision delivers a return on that investment. Most people prepare for hiring a [...]